Innoveo Skye Business Canvas

Innoveo Skye® Business Canvas

Industry: Insurtech

Role: Product Designer & UX Researcher

Duration: ~ 12 months

Scope: Redesigned the Business Canvas module of a low-code insurtech platform, focusing on user research, UX improvements, and scalable UI updates with low dev effort.

The Product: Empowering Non-Technical Users

Innoveo Skye® is a robust low-code platform enabling businesses to build complex, omnichannel applications quickly.
Business professionals with little to no technical background can use the platform to create sophisticated web applications featuring functionalities such as pricing engines and third-party integrations.

Introducing User-Centered Methods

I took the initiative to introduce user-centered research, analysis, and design methods to our Product Team. I conducted interactive sessions with cross-functional stakeholders—including business analysts, product owners, and developers—to demonstrate how integrating research and iterative design practices could enhance our product development process.

With buy-in from other departments, we formed a dedicated team and collaboratively planned our processes.

Our Process: Building a UX Foundation

We established an iterative process that facilitated alignment across teams and prioritized user-centric solutions:

This approach allowed us to continuously refine the product based on real user feedback and evolving needs.

Revamping the Business Canvas

Our organization experienced rapid growth, expanding our clientele and collaborating with partner companies. These changes necessitated a revision and redesign of our product to better serve our users.

🔭 Key Goals:

Simplify workflows to enhance effectiveness
Enable larger teams to collaborate seamlessly
Reduce reliance on extensive training
Improve platform communication
Integrate comprehensive documentation

Understanding Our Users and Projects

The structure of our internal Delivery Team, responsible for delivering and introducing web applications via the Business Canvas, evolved significantly over recent years. To gain a deeper understanding of our users and how they interact with our product, we conducted user interviews.

Usability test notes organized into clusters.

We gathered extensive data on user behaviors and project lifecycles. To make this information actionable across cross-functional teams, we:

Created a Matrix: Mapped project phases against different user types to identify patterns and themes.
Developed Affinity Diagrams: Delved deeper into the matrix to extract meaningful insights.

Project matrix and affinity diagram.

3. Crafted Personas and Journey Maps: Focused on users' tasks and pain points, and visualized the project lifecycle to communicate touchpoints, challenges, and contexts effectively.

Redesigning on an Iterative Basis

Rather than overhauling the entire application at once, we adopted an iterative approach. With each release, we launched revamped functionalities, allowing us to test real project scenarios and incorporate our learnings effectively. See how we redesigned the Rest API configuration below. ⬇️

Research & Analysis: REST API Configuration

We focused on redesigning the REST API configuration to address specific user challenges.

🔎 Research Methods:

Conducted user interviews to understand current configuration practices and pain points.
Analyzed software tools used for API configuration and testing to identify potential solutions.

💡 Key Findings:

Lack of functionality to group endpoints
Difficulties in formatting JSON
Cumbersome response code configuration

We created high-level flow diagrams to support concept development.

A high-level flow diagram of the new API configuration.

Testing & Refining Prototypes

Based on our research and flow diagrams, we developed medium-fidelity prototypes. We conducted usability testing sessions to gather feedback and iteratively refined the designs, ensuring they met user needs and improved overall usability.

Updating the Look and Feel

The previous version of the Business Canvas was created without dedicated UX or UI design, resulting in a visually outdated and often inefficient user interface.

Business Canvas before the redesign.

As part of the revamp, we were not only responsible for optimizing task flows but also for modernizing the UI — all while keeping development impact minimal.

To achieve this, we:

Retained the existing layout structure wherever usability allowed, ensuring a cost-effective implementation.
Introduced a cleaner, more professional visual style to enhance user perception and align with enterprise standards.
Implemented Dark Mode, a popular request from users who work extensively in the tool. This improves readability, reduces eye strain, and creates a more focused experience for long work sessions.

Business Canvas after the redesign, in dark mode.

The visual refresh was rolled out gradually alongside functional improvements, allowing teams to adopt the changes smoothly and providing us with real-time feedback in live project environments.

Outcomes

The iterative redesign of the Business Canvas has led to significant improvements in both usability and visual consistency. Key outcomes include:

Enhanced User Experience: Users, particularly those without technical backgrounds, now navigate complex configurations with greater confidence and efficiency.
Reduced Onboarding Time: Simplified workflows and improved documentation have decreased the learning curve for new users.
Positive User Feedback: Internal teams have reported increased satisfaction with the tool's functionality and aesthetics.
Foundation for Future Enhancements: The scalable design and reusable components set the stage for ongoing improvements and feature additions.